Hi, I'm Yutian

I design clear, scalable consumer experiences.

I simplify complex systems, shape core product flows, and translate strategy into intuitive interfaces used by millions.

YUTIAN WU

PRODUCT DESIGNER

          36%
          
          SYSTEM THINKING
        
          30%
          
          CREATIVE ENERGY
        
          20%
          
          VISUAL JUDGMENT
        
          14%
          
          COFFEE

M (MODULAR THINKER)

BUILT FOR SCALABLE PRODUCTS

• DESIGN WITH INTENT
• QUESTION DEFAULT SOLUTIONS
• OPTIMIZE FOR REAL USERS
• CONTINUOUS IMPROVEMENT ONLY

          RN 2020–2026
STYLE: HUMAN_CORE_V4
        

Selected Work

Reducing Early Drop-offs in the Core Workout Experience

Activation | app growth｜2023-24

• ~25% increase in new user activation
• 1m47s faster to start the first session on average

Optimizing Onboarding for Revenue Growth

Conversion | Business growth｜2024-25

• ~70% YoY growth in new-user paid revenue during onboarding
• ~20% reduction in onboarding drop-off rate

Prototyping Fast with AI:
Workout Plan Builder

vibe coding | 2025

I used AI to build a workout plan builder from scratch, creating a functional prototype in a short time.

Design System 2.0

Design system | scalability｜2025

Revamped the design system to speed up iteration and improve consistency across the product.

Marine Patient Stories on Tablet

Ux research | prototyping｜2022

Introducing the journey of marine patients to build empathy with visitors and increase donations.