Hi, I'm Yutian

I design clear, scalable consumer experiences.

I simplify complex systems, shape core product flows, and translate strategy into intuitive interfaces used by millions.

YUTIAN WU

PRODUCT DESIGNER

          36%
          
          SYSTEM THINKING
        
          30%
          
          CREATIVE ENERGY
        
          20%
          
          VISUAL JUDGMENT
        
          14%
          
          COFFEE

M (MODULAR THINKER)

BUILT FOR SCALABLE PRODUCTS

• DESIGN WITH INTENT
• QUESTION DEFAULT SOLUTIONS
• OPTIMIZE FOR REAL USERS
• CONTINUOUS IMPROVEMENT ONLY

          RN 2020–2026
STYLE: HUMAN_CORE_V4
        

Selected Work

AI-Powered Personal Training System

AI product｜Adoption｜2026

- Helping users trust and adopt AI-driven workout recommendations
- Built a dual-feedback system for continuous improvement

Helping New Users Start Their First Workout Faster

Activation | growth｜2023-24

- ~25% increase in new user activation
- 1m47s faster to start the first session on average

The Onboarding Redesign That Drove 70% Revenue Growth

Revenue | Business growth｜2024-25

- Approximate 70% YoY growth in new-user paid revenue during onboarding
- 20% reduction in onboarding drop-off rate

Revamping Design System for Scalability

Design system | scalability｜2025

- Revamped the design system to speed up iteration
- Improved consistency across the product.

Marine Patient Stories on Tablet

Ux research | prototyping｜2022

Introducing the journey of marine patients to build empathy with visitors and increase donations.

More projects to come...